Scotiabank Mall, Cineplex & Events Case Study - 2013/2014

 

SPP Marketing Services experiential marketing case study on promoting and supporting the Scotiabank credit card portfolio in shopping centers, Cineplex Odeon theatres and sporting evening across Canada.

Overview:

To promote and support the Scotiabank credit card portfolio in top Canadian shopping centers, Cineplex Odeon theatres & sporting events across Canada. SPP executed over 150 events throughout 2013 and 2014. Utilizing iPads, brand ambassadors entered visitors information into contests and enrolled them for card products.

 

The Goal:

To educate the public, create awareness and to acquire new customers utilizing electronic intake only via iPads.

 

RESULTS:

Over 300 brand ambassadors and sales representatives were successfully deployed across every major market in Canada. They engaged with over 200,000 consumers across Canada realizing with exceptional results for the client.

 

LOCATIONS:

Halifax, Toronto, Hamilton, London, Burlington, Niagara Falls, Kitchener, Edmonton, Calgary and Vancouver.

 

Other Case Studies

CIBC FIFA World Cup, Scotiabank Mall, Cineplex & Events, GE Mining Initiatives, Travel Credit Card, RBC Branch Program, Scotiabank Digital Campaign