Canada’s 100 Most Powerful Women 2016: CIBC Entrepreneurs Awards

 

Recognizing women who have shaped Canadian thinking, communications and culture

 

TORONTO – (November 24th, 2016)

Original Story Appeared on The Financial Post on November 24th 2016.

 

Elen Steinberg

Founder & President

SPP Marketing Services Inc. & Real Style Network Inc.

 

Bio A fearless innovator, Elen Steinberg leads both of her companies in program development and design. SPP Marketing Services specializes in new credit card acquisitions for clients, who have included CIBC, RBC, Scotiabank, Amex, BMO and TD. Award-winning magazine Real Style was Canada’s first digital magazine with “shoppable” content. The two-time WXN Top 100 award winner has also been recognized by Profit magazine as one of the Top 100 women business owners in Canada.

 

On how to raise your voice “Introduce it as a ‘what if’ — as in what if we looked at this issue from this perspective or what if we tried doing this or that in a different way? Then ask the group to look at it constructively and discuss, as opposed to letting the view or perspective to be shot down right away.”