GE MINING Case Study

 

SPP Marketing Services experiential marketing case study on engaging participants to interact with a digital game on GE mining initiatives

Challenge:

To engage participants to interact with a digital game and learn about GE mining initiatives

 

Execution:

Carefully selected personnel were trained on the product information and on the digital technology powering the game. Their job was to attract people to the display and get them to engage by playing the game. The secondary function was to determine an individual’s specific interest in the information and engage in qualified lead generation. The leads collected electronically were forwarded to the client.

 

RESULTS:

Direct engagement reached and surpassed quota by 20% , but the most impressive results were in the lead generation which surpassed expectation by over 400%.

 

LOCATION:

Toronto.

 

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CIBC FIFA World Cup, Scotiabank Mall, Cineplex & Events, GE Mining Initiatives, Travel Credit Card, RBC Branch Program, Scotiabank Digital Campaign