Scotiabank Integrated Online & Digital Case Study


Scotiabank Integrated Online & Digital Case Study


Scotiabank’s goal was to create awareness through advertising and encourage click-throughs and enrollment to their online and print advertising campaign with Real Style Network. The challenge was to have the potential subscriber click on the advertising link, in order to come to a micro site and sign up for a prestigious gold card product online.


Strategic Planning & Execution:

Ads were placed on Real Style Network's website and in Real Style Digital and Print Magazines. All advertising directed customers to a microsite with a customized URL. Real Style Network created a microsite which hosted the client’s information and provided a special offer that was available only for people who followed through with the application process. As an added visual directive, visitors to were able to find the offer through banner ads on the website, as well as a link in the menu.



300,000 impressions, 2000+ click-throughs, qualified enrollment.



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