experiential marketing &

customer acquisition case studies



 

SPP Marketing Services Engaged Participants To Interact with a Digital Game To Learn About GE Mining Initiatives

 

CIBC FIFA World Cup -

Summer 2014

 

To promote CIBC sponsorship of FIFA World Cup 2014 and to educate the public about the benefits of Aventura Infinite credit card. The events took place in the summer of 2014 across Canada in multiple locations. The goal was to engage with maximum amount of event attendees.

  SPP Marketing Services Case Study Focusing On Travel Credit Card

 

Scotiabank Mall, Cineplex & Events - 2013/2014

 

To promote and support the Scotiabank credit card portfolio in top Canadian shopping centers, Cineplex Odeon theatres & sporting events across Canada. SPP executed over 150 events throughout 2013 and 2014. Utilizing iPads, brand ambassadors entered visitors into contests and enrolled them for card products.

 

  SPP Marketing Services Engaged Participants To Interact with a Digital Game To Learn About GE Mining Initiatives

 

GE Mining Airport Experiential Marketing

 

GE's objective was to engage the public with their interactive display and game. The goal was to effectively engage as many people as possible while also generating quality leads. Learn how SPP Marketing Services exceed quota and leads by 300%.

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SPP Marketing Services Case Study Focusing On Travel Credit Card

 

CIBC Aerogold Credit Card Marketing at Canadian Airports

 

This top Financial Institution was the first to create a credit card which allowed consumers to earn miles or points towards redemption on a major airline. This card was also one of the first premium ($120 annual fee) cobranded travel credit cards in the market. In 1998 this type of premium product was still a novelty and acquiring customers was a difficult task.

 

  SPP Marketing Services RBC Branch Program Case Study

 

RBC Premium Credit Card Branch Activation Program


 

RBC wanted to expand its direct seller credit card acquisition branch program into territories where they had never had the program and branches were reluctant to participate. SPP Marketing Services had to work to establish relationships and dialogue with each individual branch to execute a successful in-branch acquisition program.

 

  Scotiabank Online and Digital Case Study

 

Scotiabank Integrated Online & Digital Case Study


 

Scotiabank’s goal was to create awareness through advertising and encourage click-throughs and enrollment to their online and print advertising campaign with Real Style Network. The challenge was to have the potential subscriber click on the advertising link, in order to come to a micro site and sign up for a prestigious gold card product online.

 

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SPP Marketing Services Case Study on Amex Holt Renfrew Co-Branded Card Launch

 

Amex Holt Renfrew Co-Branded Card Launch Case Study

 

Launching super premium image co-branded credit card in Canada’s top fashion department store. The Holt Renfrew Image Challenge: As Canada’s oldest and best known high fashion department store catering to the toniest and highest net wealth individuals in the country, Holt Renfrew was very concerned about the image and presentation of SPP Marketing Services sales reps who were responsible for conducting the launch of the American Express Holt Renfrew card in their locations.

 

 

 

 

 

 

 


 

 

 

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